Creating a course is a strategic way to build your business. Take your current content, reshape it, and package it into an engaging course. Sounds simple enough; however, it requires more than desire. It requires a clear purpose, path, and plan. Where do you start and what should you include? Mathematician Paul R. Halmos famously said, “The best way to learn is to do; the worst way to teach is to talk.” So, bring your book, manuscript, speech, blog post, outline—any content you’d like to turn into a course.